Pantone say that the colour of 2014 is Radiant Orchid. It’s maybe feeling a bit wintery for it at the moment but I expect I’ll warm up to it, just like with last year’s Emerald. I still think Emerald is not the name I’d choose as emeralds themselves always seemed much darker to me; Radiant Orchid is much more accurately named and it is such an evocative name: rare, exotic, and full of light.
|Radiant Orchid (Pantone 2060)|
Partly Pantone are selling an idea more than the colour — you only need to go look at their Pinterest board to see that the focus is not so much on the shade or tone, but on a certain feel. Luxury, celebration, the unreal, hypersaturation.
It’s quite interesting if your internet connection isn’t too fast, as Pinterest then loads the pins as solid colour blocks (I assume based on the most common colour in the image) and you can really see the variety of colours, from pale lavender through to hot magenta, that are represented in the images. On the other hand, they’ve done a fantastic job of focusing on images where the background colours are mostly very neutral so there are no competitors against the purples and pinks, or if not neutral then green which sets of the purple and works well with the orchid idea.
Colour standards specified here, in case you want to to add a drop of this shade to your life.